Allegiance Software, Inc.

Our goal is to be the leader in providing unmatched quality fundraising and traffic software. We will constantly strive to meet the changing needs of our customers. Our aim is to provide an atmosphere that encourages employee teamwork, integrity and excellence. It is our mission to exceed customers and employee expectations and maintain their loyalty for a lifetime

The Allegiance Software philosophy is based on five areas that, we believe, are critical to business success. Those areas are:

Our philosophy holds that all are of equal importance and we continually strive to reach a level of excellence in each area. However, in any planning or decision making process, or in any situation of seeming conflict or contradiction among the five critical areas, customer enthusiasm will always carry the most weight.

To develop, support and continuously upgrade state-of-the-art fundraising and traffic software to meet the needs of public broadcasting stations and the nonprofit sector.

We believe these basic values bring success to our business and the personal lives of our employees:

The Value of Honesty and Integrity: We believe that all decisions are to be made with integrity. Leadership is setting good examples for others to follow, expecting as much from yourself as from others.

The Value of Individual Responsibility and Accountability: We believe we are responsible to satisfy the needs of our customers for all our products and services. Individual accountability for our own performance and for the quality of our products will demonstrate to our customers we are enthusiastic about them and really care.

The Value of Unconditional Dedication to Excellence: We believe there is no place for mediocrity and half-hearted efforts. We accept personal responsibility for overcoming obstacles and being the very best. We actively choose to excel in every aspect of our personal and professional lives.

The Value of Cooperation & Communication: Close mutual support of one another is a fundamental tenet of ours. We value open communication, and encourage new ideas, realizing that teamwork produces a better employee work environment and enthusiastic customers and suppliers.

The Value of Our People: We have nothing of greater value than our people. We respect the uniqueness of every individual and believe that such an attitude will build a team of confident, creative members possessing a high degree of initiative, self-respect and self-discipline.

The Value of Ongoing Improvement: We believe in not accepting the status quo; in constant improvement, and in the value of ongoing education in any form. We believe in providing opportunity for personal, professional and organizational growth within our company.

The Value of Being Good Community Citizens: We give willingly to and are actively involved in the support of our communities.